Biz. Mngmnt. Article

Dauten, Dale. Manage expectations, not people, for business success. The Arizona Republic, Nov. 16, 1999, D3.

The above article and author take a different approach to conventional business management. Instead of managing people, the author argues that managing expectations is a much more successful method of getting results "If you are skilled at leading expectations, people follow" (D3).

The article focuses on the 700-person insurance/investment firm of Marsh, Inc., a Chicago-based company that manages expectations first and people second. While it appears that this approach is overly simplified by the author in this article, there are times and situations in business

Related Essays

Polaroid Founded on the innovation and risk-taking of Edwin Land, the Polaroid Corporation originated in 1937 in Land's garage (781). By .... (2039 8 )

Internet . Sites .... The site also hosts references to other Web sites through a series of links dealing with leadership issues like ".... Tools", "Career Center", "Web Women" and .... (1069 4 )

. News Story Julius Zsikla arrived in the United States in 1957 at the age of 19, too poor to have even a suitcase in hand. Little did the immigrant .... (611 2 )

Case Review The lesson to be learned from this case is that very often a company that is owned by one individual has a set of informal rules that subtly operate within the .... (532 2 )

MCDONALD'S MARKETING STRATEGY .... Although traditionally quiet about its marketing strategy, the British web site, .... Ed managed to get the company to address several critical issues. .... (2100 8 )

Category: Business - B