Blockbuster

The products of Video Concepts, Inc., are rental videos, game videos, and popcorn and soda. Rental videos account for the majority of revenue flow. Rental videos are priced at $1.99. The market is a town of 28,000 residents who are reached by convenient location of three Video Concepts, Inc., stores in heavy traffic areas, local placement of fliers, brochure mailings, and the Yellow Pages. Free delivery is also offered.

The financial objectives are to raise annual revenues from their current plateau of approximately $40,000 monthly. Marketing promotions to achieve this include promotions, like buying nine videos and receiving the tenth one free, and buy one-get one free nights on three slow rental evenings, Monday, Tuesday, and Wednesday. Other marketing incentives are a lower than the competition rental fee, free home delivery or videos, and th

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Category: Business - B