Bloomberg On-Line

 
 
 
 
- A New Technology For Franklin University -

The purpose of this analysis is to convince the Board of Trustees at Franklin University, my distinguished audience, that a new technology known as Bloomberg On-Line is an excellent technology to adopt from an application, productivity, efficiency and cost perspective. This analysis will cover the following aspects of this new technology: technology description; benefit potential; application areas; cost analysis; conclusions; implications.

The Bloomberg On-Line technology is a system that is currently available for a subscription fee on the World Wide Web. Bloomberg has "established a unique position within the financial services industry by consolidating a broad range of features in a single package. By addressing the demand for investment performance and efficiency through an unparalleled combination of information and analyses, Bloomberg Financial Markets has built a worldwide customer base of corporations, issuers, financial intermediaries, and institutional investors" like yourselves (About…, 1997: 1).

There are many benefits that would accrue to Franklin University from the use of this technology. This is because Bloomberg offers an on-line continuously updated variety of services that will enable financial investors at Franklin to make the most accurate, valid and reliable decisions possible regarding investing. For example, there


     
 
 
 
    

 

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