British Cable TV
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British broadcasting is in a state of flux. For 45 years governmental TV regulation and the British Broadcasting Corporation (BBC) dominated TV broadcasting in Britain (McRae 17). Over the past decade the push by the government to switch from analogue to digital broadcast and increased competition from three types of pay platforms have created havoc for the government, broadcasters, cable companies (Ntl and Telewest), and consumers. Even though empirical evidence demonstrates that no nation has witnessed financial success with three competing pay platforms, at the current time Britain is experimenting with satellite, cable, and digital terrestrial operators (Dyke 8). Increasing the complexity of British telecommunications is the impact of the BBC, the recent collapse of the ITV digital conglomerate, increased foreign competition, and heavy regulation by the Independent Television Commission (ITC) and British telecoms regulator Oftel. This analysis will discuss the complex nature and scheme of broadcasting in Britain, including recent failures, the impact of industry and government policies on consumers, and potential resolutions for improving the current situation. Fierce competition exists among satellite, cable and digital terrestrial operators for content and consumers. Increased competition from foreign companies like Rupert Murdoch’s BSkyB has spawned a wave of mergers like the recently approved merge
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hem to viewers. Recently the satellite operator was sued by a host of rivals, “BSkyB’s rivals have long complained that it has abused its dominance in pay-TV and stifled the development of their own businesses. Legal claims for damages are expected if the OFT rules against BSkyB” (Cassy 1). Consumers overwhelmingly prefer BSkyB, but cable rivals NTL, Telewest, and the now defunct ITV Digital say the company stifles competition.
Litigation and government regulation due to such accusations increase the complexity of the relationship between communications and citizenship. For example, industry analysts predict that the only way for British companies remain competitive against companies like BSkyB is for the government and BBC to take over the licenses owned by ITV Digital. Yet the decisions made by British cable companies, foreign cable operators, and British regulatory agencies appear to diminish as opposed to increasing consumer choice. While it is true that foreign providers like BSkyB offer a variety of channels and choices for subscribers, those who rely on domestic cable providers have experienced diminished choices. The demise of ITV Digital amply demonstrates how consumers suffer when unethical actions by cable com
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Some common words found in the essay are:
ITV Digital, Greg Dyke, BSkyB Heavy, Britain Cable, Britain UK, Digital BBC, Findings OFT, Ntl Telewest, Carlton Granada, ITC British, itv digital, relationship communications citizenship, cable companies, relationship communications, communications citizenship, pay platforms, digital terrestrial, british broadcasting, dyke 8, heavy regulation, british cable, british cable companies, competing pay platforms, digital terrestrial operators, able receive dtt,
Approximate Word count = 2008
Approximate Pages = 8 (250 words per page)
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