Business Report Edit

Re: Strategy – Conclusions and Recommendations

In response to your request an evaluation of our firm, Brithinee Electric, was conducted to determine the strategic issues and problems within and surrounding the company. This consisted of a review of the external environment, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis incorporating identification of factors which drive the business, a determination of the company’s financial condition and performance, and consideration of ethical and social responsibilities. Attached for consideration is a Business Report containing discussion of the preceding, as well as numerous conclusions and recommendations with justification for each.

Establish stronger marketing and advertising capabilities.

Brithinee should meet the ISO 9000 standards. This would make the company more visible and more competitive in the electrical apparatus industry.

Should you have any questions in this regard, please do not hesitate to telephone me.

Establish stronger marketing and advertising capabilities.

Brithinee should meet the ISO 9000 standards. This would make the company more visible and more competitive in the electrical apparatus industry.

. . .
among only 20 companies in the United States with UL 845 certification; most of which are very large corporations. The limited number of companies with UL 845 certification elevated the company’s visibility in the industry and helped it attract more business. Square D and Telemecanique, both subsidiaries of French multinational Group Schneider, became new major customers because of UL 845 certification. - Brithinee Electric’s additional and unique services are also strengths. Brithinee customer reports, which explained what the company found, how the motor tested when it came in, and how it tested when it went out, are another strength. Some customers even expected such reports from Brithinee’s competitors when they sent them motor repair work. Additional services that Brithinee offered was accepting rush orders for motor repairs. - Looking at the industry attractiveness-competitive strength matrix and after analyzing Brithinee Electric’s three business units (custom-made control panel, motor repair, and motor sales) I concluded the following: Custom-made control panel sales have high long-term industry attractiveness, due to the big market in the United States and overseas especially in developing countries. They are
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Some common words found in the essay are:
Brithinee Electric, Brithinee Electrics, Turnover Ratio, Weaknesses Weak, Russ Kennedy, Electric Total, Wally Brithinee, Responsibilities Brithinee, Reliance Electric, Association EASA, motor repair, control panel, brithinee electric, control panels, electrical apparatus, electric motors, iso 9000, custom control, variable-frequency drives, labor costs, competitive electrical apparatus, standards company visible, ul 845 certification, visible competitive electrical, electrical apparatus industry,
Approximate Word count = 2742
Approximate Pages = 11 (250 words per page)

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