Introduction…………………………………………………………………………….02
US Direct Foreign Investment & Technology………………………………………...03
Global Management Trends…………………………………………………………..05
Host Culture Sensitivity For Management Success………………………………….08
Culture & Language Impact (From MNC to Global Corporation)…………………15
Globobosses & Diversity………………………………………………………………18
Technology Impact……………………………………………………………………23
Global Capabilities & Standards……………………………………………………..24
Conclusion…………………………………………………………………………….26
References……………………………………………………………………………..31
Ever since time began, the only way of acquiring new and foreign markets was to conquer them and acquire them through military methods. This was true for the Roman Empire as much as it was for Imperialistic Britain. However, the US economy is experiencing an almost euphoric delirium over the ever soaring stock market and healthy economy. Yet, this unequaled and rapid prosperity is not due to any military might (even though military efforts since post-WWII have been directed at achieving democracy, capitalism and peace), rather it is due to the technological/information age and the ensuing globalization of the world’s markets and economies. Companies, previously leaders in their market share and profitability, have discovered that the best way to increase market share and profitability has been to expand their market reach to cover nearly the entire globe. As such, the rise of the multinational corporation (MNC) has paralleled the spread of democracy and capita...