Content Analysis

Abstract.............................................02

Electronic Newspapers................................03

The Guardian, The Telegraph & The Times..............07

Web Content Analysis.................................10

The Guardian.....................................10

The Telegraph....................................13

The Times........................................16

Web Site Design Analysis.............................19

The Guardian.....................................19

The Telegraph....................................22

The Times........................................25

Conclusion...........................................28

Summary..........................................28

Future Scenario..................................29

Appendices...........................................32

Appendix One.....................................32

Appendix Two.....................................33

Appendix Three...................................37

Works Cited..........................................40

There have been a number of trends over the past two decades that have fueled the rise of online versions of print newspapers worldwide. Among the main trends were declining readership, rising print costs, increased competition of news sources and the advent of new technologies. In the U.K. all the major national broadsheets maintain online v

. . .
to the content of online newspapers is the fact that readers offline typically remain loyal to one printed news source. This has not been demonstrated among consumers of news online. As Europemedia maintains, “Newspaper readers switch brand online, with interesting cross-readership patterns between offline and online newspapers. Some 66% of online Guardian readers visit its online site, but 19% also visit The Suns site – a newspaper that only seven per cent of them read offline” (Europeans 1). The Telegraph There really is no banner headline offered on The Telegraph home page. Instead, the online publication offers readers a series of top stories with photographs that represent what it believes are the most significant or interesting news of the day (See Appendix One). Much more than does The Guardian but on a similar level as The Times, The Telegraph offers an eye-popping variety of content on its home page (See Appendix Two). Content is divided into categories, sections, and by date. “Breaking News”, “Sport Latest”, “Features”, “City News”, “Today’s Fixtures”, “International News”, “UK News”, and “Opinion” are the different categories of news offered at The Telegraph. “UK News”, “International News” and “Opinion”,
. . .

Some common words found in the essay are:
Online Magic, Telegraph Telegraph, According Mings, Oct Guardiancouk, Telegraph Times, Europemedia BBCs, Electronic Newspapers, According Nielsen/NetRatings, Guardian Web, Quiz Included, web site,

, web sites, home page, site design, telegraph times,


, guardian telegraph, web site design, online newspapers, guardian telegraph times, top stories, guardian unlimited, web site content, online versions print,
Approximate Word count = 6511
Approximate Pages = 26 (250 words per page)

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