Homan Social Exchange Theory
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The version of social-exchange theory offered by Homan incorporates aspects of B.F. Skinner’s operant conditioning to human social interaction. Homan argues that motivation is based on our desire for rewards, and the natural human tendency to increase rewards while minimizing costs. The theory also maintains that all social interactions are associated with both rewards and costs. The following key points form the foundation of Homan’s social-exchange theory:All human beings add up the cost, rewards and profits in their interactions with others in all aspects of social interaction (i.e. family, work, organizations, etc.) All social activity is associated with rewards, costs, profits and/or losses. Human beings have a tendency to desire profit from their social interactions and will seek ways of maximizing the value of their social interactions by choosing more profitable interactions over less profitable interactions. Such a human tendency or predilection can be summarized as the following equat
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Approximate Word count = 700
Approximate Pages = 3 (250 words per page)
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