HTRM
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In the hospitality industry, meeting customer needs and providing quality service and customer satisfaction are the keys to economic success. In the last twenty years more technological innovation has affected the operation and organization of the hotel and restaurant business than throughout its history, “Today’s hospitality industry technology represents the computer industry’s increased capabilities during the last two decades and the willingness of hotel executives to embrace its products” (Cline 1). While all departments and aspects of the hospitality industry have been impacted by technological advances and innovation, the sales and marketing department has experienced some of the biggest changes in operation and organization. This analysis will cover three of the latest technology developments that have affected sales and marketing: Delphi; Breeze; MicroScript.All three of these software programs have revolutionized the way the sales and marketing staff operates and the way in which they interact with customers. According to industry figures, “paperwork can take up to 70 percent of a salesperson’s time” (Worcester 1). This fact greatly diminishes the amount of time that is spent generating new business, and, just as importantly, nurturing the business already booked in hopes of rebooking. A new software program designed for the hotel and restaurant business is known as the Delphi Newmarket Softwa
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hat stay at a location or hold a function annually. It is able to consolidate diaries, forecast revenues and profits, and tie banquet-event orders and word-processing documents together.
Delphi is similar to another technology software program known as Breeze. Breeze is similar to Delphi in that it drastically cuts down on the amount of paperwork and the time necessary to do it. It integrates group sales and catering, integrated point-of-sale, food and beverage management, remote check-in/check-out, database marketing and other activities scheduling. Breeze is important because it allows for a higher level of customer service. It represents a giant database of customer information that is stored and readily available to sales personnel when a client calls. For instance, it keeps track of previous events and a myriad of details concerning them. If a client calls and wishes to rebook and event, the salesperson merely has to call up a banquet-event order from the previous event and all the customer’s preferred information is right at his or her fingertips. If the client says his name is Dave Phillips, the salesperson punches in the name and is provided with the name of the company Dave works for, the company address, phone
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Some common words found in the essay are:
Delphi Breeze, Holiday Inn, Dave Phillips, Marketing Technology, Breeze Breeze, Inn Worldwide, Breeze MicroScript, MicroScript WorkSation, Software Sales-and-catering, Management Systems, sales marketing, delphi breeze, sales marketing department, hospitality industry, operation organization, marketing department, hotel motel, level customer, motel management, level customer service, hotel restaurant, customer service, hotel motel management, worcester ba breezing, ba breezing vol,
Approximate Word count = 1285
Approximate Pages = 5 (250 words per page)
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