IAMS Bibliography

Antioxidants can boost puppies’ immunity. (Sept. 2001). Dog World, 86(9), 10-12.

Could your big dog be prone to excess bone and joint stress? (Sept. 2, 2003). PR Newswire, 1.

How to keep your dog happy in the heat. (Jul. 3, 2000). PR Newswire, 1.

Iams ad lures supermarket shoppers. (May 17, 1993). Supermarket News, 43(20), 22.

Iams and Travel Meals team up to provide disposable feeding system for pets on the run. (Jun. 6, 2002). PR Newswire, 1.

Iams Co.: Improved diets. (Jan. 2002). DVM, 12.

Iams Co./Procter & Gamble Co. (Sep. 18, 1999), (Company Report). Thomson Financial Securities, Investext Plus.

Iams Co. Website. Retrieved Sept. 28, 2003, from http://www.Iams.com

Iams Co. v. Falduti, 974 F. Supp. 1263 (E.D. MO. 1997).

Iams Company: Adult hairball diet. (Jan. 2002). DVM, 14.

Iams Company and P&G assign Saatchi and Saatchi as global agency for Iams and Eukanuba. (Sept. 21, 1999). PR Newswire, 01.

Iams Company offers tops for President-Elect Bush and his pets in their move to the White House. (Dec. 15, 2000). PR Newswire, 1.

Iams Company to expand distribution for select dog and cat foods. (Jan. 5, 2000). PR News Wire, 1.

Iams: Consumer driven innovation is our lifeblood. (Feb. 11, 2002). MMR, 19(3), 38.

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strategies. Forbes, 1827, 48. Larkin, P. (Aug. 12, 1999). $2.3B purchase is biggest ever. Cincinnati Post, 1A. Larkin, P. (Aug. 23, 2000). P&G pushes Iams, market share up. Cincinnati Post, 9C. Larkin, P. (Aug. 12, 1999). P&G scoops up pet food company. Chicago Sun-Times, C2. Lee, T. (Jun. 11, 2003). A dog-eat-dog world. Knight Ridder Tribune News Service, 1. Liesse, J. (Jul. 5, 1993). Iams makes TV comeback, scratching for cat food share. Advertising Age, 64(28), 12. Liu, B. (Aug. 12, 1999). Procter & Gamble buys into pet food: $2.3Bn Iams acquisition comes amid falling sales. Financial Times, 17. Mahoney, D. (Aug. 30, 1999). ‘Cool’ food for pooches and doggies. Evening Standard, 11. Marder, A. (Jul. 1998). Manual preps owners for pet care. Dog World, 83(7), 45+. Mason, T. (Sept. 12, 2002). Iams backs dental care lines. Marketing, 2. Messonier, S. (Jan./Feb. 2003). Pet diets. Total Health, 25(1), 54-55. Meyer, J. (Jun. 1, 2002). Strategic communication enhances organizational performance: A look at how Iams does it. Human Resource Planning, 2(25), 7. Miller, M. (Jun. 24, 1995). Business’ helping hand; Iams program assists platers. Cincinnati Post, 6D. Miller, N. (Oct. 21, 1999). Iams expan
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Some common words found in the essay are:
Dayton Daily, Advertising Age, Marketing Week, Cincinnati Post, Business Courier, PR Newswire, Iams Consumer, Proctor Gamble, Retail Merchandiser, Business Report, dayton daily, pet food, aug 12, 12 1999, aug 12 1999, iams co, advertising age, cincinnati enquirer, street journal, hoovers business, wall street, wall street journal, hoovers business report, pr newswire 1, dayton daily 1e,
Approximate Word count = 4210
Approximate Pages = 17 (250 words per page)