Marketing Plan

The Mustangs design was so flexible, its price so reasonable, and its options so numerous that its potential appeal reached towards two-thirds of all U.S. car buyers. The Mustang started out as a two-seater, but four seats are essential for volume sales, a rear seat had to be included. A choice of a six or eight-cylinder engine had to be offered. To accommodate the long six, the hood had to be stretched out and the trunk compartment shrunk. Once basic styling was settled, the interior was decided. By reducing the width of each car by 1 inch, engineers could cut the cost by $20 and save weight also. To increase usable inside space, they used curved glass in the side windows. $50 million of the $250 million budget was appropriated for the Mustang.

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ration in TV history. The objective was to sell Mustangs, which they did. The car dealers objective was to sell more cars. The greater a dealer’s volume of sales, the higher his net. Horsepower in direct proportion to cylinder displacement through fuel injection or an extra carburetor became the selling factor for cars. Ford cars won 5 places in the Daytona 500 mile stock car races. It boosted sales by 35 percent. Chevrolet, Pontiac, Plymouth, Dodge, Chrysler, Ford and Mercury all had large engines boasting speeds of 100 plus. Horsepower gave way to gas economy. Strikes crippled the automobile industry. Inroads were made in small car sales by foreign car dealers. In the first 6 months of 1971, imported car sales jumped from 607 thousand to 798 thousand or nearly 31 percent. During the same period Ford sales rose only 7 percent. Ford had produced their U.S. economy car, the Maverick and the Pinto, but Chevrolet’s Vega had made inroads into Pinto sales. The energy crisis, emission equipment required by the Government, and price all influenced the automobile industry. Detroit expected to sell only about 6.7 million cars in 1975. 10 percent fewer than in 1974. American Motors has the small economic Pacer which account
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Some common words found in the essay are:
American Motors, Detroit American, Ford Mustang, Feather Duster, Mustang Mustang, Fair York, Ford Mercury, Dodge Dart, Motor Company, Chevrolets Vega, automobile industry, fuel economy, car dealers, motor company, ford motor, ford motor company, car sales, total market 1975, percent ford, percent market, chevrolets vega, chevrolet pontiac, percent total market,
Approximate Word count = 1785
Approximate Pages = 7 (250 words per page)

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