Mass Communication Internet

If we take the development of radio, motion pictures, and television as examples of mass communications forms, we see how similar the development of the Internet continues to be to its mass communications sector predecessors. One area where this is particularly true has to do with the regulatory mechanisms which traditionally develop and the issues to which they pertain when it comes to forms of mass communications. For example, while radio, motion pictures, and television all differ from each other and the Internet, there are important similarities shared by all of them. This analysis will address these similarities in order to demonstrate why the Internet will most assuredly become a component within the mass communications sector in the first decade of the new millenium.

While radio, motion pictures, television, and the Internet are different from one another, they all share important similarities that argue in favor of the Internet being a component of the mass communications sector. This is particularly true when it comes to both the internal and external regulatory mechanisms and issues pertaining to them that arose for all of these forms of mass communication. Self-censorship and government censorship impact all four of these medium. Further, the pervasive spread of the Internet and increasing access to it has raised many questions about regulation, privacy, security, impact on children, advertising, information accuracy, and

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Web site. Similarly, broadcasting represented to early radio and television manufacturers a means of selling more radios or TV sets. Eventually, they too whiffed the potential profits and revenues generated from programming as an end in itself. The following scenario goes a long way in explaining why the development of other mass communications media like the phone, radio, and TV were quite similar to the development of the Internet that has been occurring in modern society over the past decade: This change in Microsoft's business and technical strategy resembles the radio industry's move from broadcasting-for-machine-sales-sake to broadcasting-for-the-sake-of-content in the early 1920s. The latter approach, in particular, is mirrored by Netscape CEP James Barksdale in 1997, stating that within a year the company would be giving away machines to users at no cost. Barksdale referred to another communication medium's-the wireless telephone's-spread to millions of users around the world in his explanation of the strategy, saying, �We learned early on: Give them a phone, they might use it.' Recalling his days at AT&T Wireless Services. His prediction proved prescient in the past year or so, as several companies started offerin

Category: Science - M