Nicks Revenues

Yankees Consumer-Supplier Model of Revenue Generation

Yankees Revenue Stream Categories & Amounts

YES Network & Cablevision Revenue Streams

Free Agency & Athlete Salaries Impact on Revenues

Controversy over Yankees’ Revenue Generation

Bud Selig’s Proposed Recommendations’ Impact on Revenues

Future Yankee Revenue Generation Plans

George Steinbrenner’s New York Yankees represent the highest revenue generating franchise is all of major league baseball (MLB). Officially known as YankeeNets LLC, the company helmed by Steinbrenner generated revenues in 2001 that were more than $150 million higher than those earned by the least revenue generating team in the MLB, the Montreal Expos. The N.Y. Yankees’ 2001 revenues and profits are listed below:

Total Revenue Total Expenses Total Profits

($Millions) ($Millions) ($Millions)

The sports industry has witnessed tremendous growth over the past two decades. This growth has been fueled by sports marketing and increasing media coverage of sporting events based on increased levels of sports popularity among viewers. Satellite TV, Sports Ne

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contract that will make their revenues from media even higher. In 2001 when the Yankees first began to negotiate a new TV arrangement, they placed a value of $130 million to $240 million on the seasons covered in a ten year offer made by MSG Network (Martzke and Bodley 03C). Fearing they had shortchanged the organization, executives withdrew the offer. The Yankees have more clout with respect to media contracts because of their incorporation into the same company that owns the New Jersey Devils NHL team and the NBA’s New Jersey Nets. The combined clout of all three teams provides the company with greater leverage when it comes to generating revenue from TV deals. As Harvey Schiller, Chairman and CEO of YankeeNets, estimates: “A Yankees regional channel in an area of seven million cable homes could generate a cash flow of $150 million in the first year” (Martzke et al., 03C). The Yankees’ owner George Steinbrenner is no fool when it comes to revenue generation, even in light of revenue sharing schemes. Just this year Steinbrenner signed a deal with Cablevision and the YES Network for TV rights to YankeeNet sporting events. Under the new deal up to 3 million people with Cablevision can watch every Yankees game of the season
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