Create a new account

It's simple, and free.

Polaroid Biz

Founded on the innovation and risk-taking of Edwin Land, the Polaroid Corporation originated in 1937 in Land’s garage (781). By the time the founder stepped down from his CEO position at the age of 70 in 1980, Land had built Polaroid into a $1.4 billion company (781). Corporate philosophy during the Land years revolved around two concepts in which the founder had inviolate faith “Don’t do anything someone else can do. Don’t undertake a project unless it is manifestly and nearly impossible” (780).

While Land experienced a few major failures by following this conviction, the company generally enjoyed success until the 1980s and 1990s. Diversification efforts failed but sales to amateur photographers and of instant cameras remained high. Due to skunkworks groups and consumer research the company began to develop smaller cameras which resulted in the formation of the Joshua Project. The Joshua Project was created to develop Polaroid’s newest camera for the instant photography market. After a new leader, Roger Clapp, was assigned to the project, production was stopped because he felt the camera was too large. The main corporate philosophy instituted by Clapp was one of innovation and collaboration based on developing a fresh mentality “To generate truly innovative ideas for a new camera, the employees would have to attack new problems with new ways of thinking—‘out-of-the-box’ approaches…people would have to think creatively and give up old prejudices, including, perhaps, their prejudice against smaller cameras” (788). The clock to meet the Joshua deadline continues to wind down as a host of challenges and opportunities still face the Joshua team as they try to develop and market Polaroid’s newest instant camera.

The external environment is one filled with opportunities and threats for the Polaroid Corporation. While Polaroid has no direct competitor in the instant camera market in the U.S., there...

Page 1 of 8 Next >

More on Polaroid Biz...

Loading...
APA     MLA     Chicago
Polaroid Biz. (1969, December 31). In LotsofEssays.com. Retrieved 04:44, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1686131.html