Prez. Campaign Media Coverage
This is an excerpt from the paper...
The modern media as it exists at present is incapable of delivering meaningful socio-economic issues during a presidential campaign. This inability is not directly the fault of the media. It is a situation that stems more from the structure of modern American politics, i.e., corporate sponsored politics. Corporate funding not only subsidizes modern American politics, in fact allowing it to exist on the scale that it does, but it also owns the media. As a result, in a capitalist socio-economic structure, politicians, news, and even mass consensus are relegated to products. One is either selling something or buying something. If people do not buy, there are no profits. As such, our modern media, from the Internet to TV, package content like a product, in glossy, slick, neat little sound-bites that hardly convey any meaningful position on social and economic issues affecting millions of Americans. According to W. Lance Bennett in News: The Politics of Illusion, the only things we cannot expect in the form and content of our mass media news are substance, objectivity, and truth. This is because there is a three-way struggle for control of information among the government, interest groups, and the public, but the public is losing ground because of a purposeful attempt by interest groups and the government to keep the real facts of their actions away from the public “As long as information control is essential to the accumulation of
. . .
demands?” Anderson sees an eroding boundary between advertising and programming. One can see she is correct when looking at a football game these days, with nearly one-quarter or one-third of the screen being utilized to promote Nike, the network logo, upcoming shows, and future sports-casts. Throw into this mix those subliminal little bright colored flashes of the network logo that are timed to periodically flash on the screen. Are we being watching a football game or being provided with sports entertainment so we will watch advertising?
The same is true of political coverage which is packaged as slick as anything Madison Avenue ever created. Content is reduced to corporate profitability and marketing profitability through modern media which has become as effective, albeit more insidiously and subtly, a tool of propaganda for capitalist concerns as anything Goebbels ever devised for use by the Third Reich. The constant pressure for “news” in order to secure ratings and profits, makes the media acquiesce to covering style more than content, because once they start pushing too far into meaningful issues and behind the scenes realities they find themselves denied access to the very politicians, celebrities, etc., they are d
. . .
Some common words found in the essay are:
Wallach Sforza, George Bush, Thomas Jefferson, TV Programming, Sixty Minutes, Third Reich, Media Coverage, Karen Hughes, John McCain, Politics Illusion, modern media, socio-economic structure, corporate funding, ratings profits, control content, eroding boundary advertising, football game, information control, network logo, advertising programming, sixty minutes, boundary advertising programming, makes life profitable, life profitable corporations, modern american politics,
Approximate Word count = 1965
Approximate Pages = 8 (250 words per page)
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
