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SUN MICROSYSTEMSa

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SUN MICROSYSTEMS, COMPETITION and the

Sun Microsystems share performance suffered a decline precipitated by the incursion of Microsoft’s Windows NT operating system into Sun’s Unix-based server market, traditionally a substantial source of revenue. Compaq Computer, and other firms, have recently marketed workstations similar to Sun’s. Sun’s response of lowering prices for servers and workstations was originally regarded as a sign of concession by the industry, but the firm seems to have weathered both of these relatively minor storms. Sun still possesses major share in both these markets and should continue to do so through the short-term. Business demand for computers and peripherals should continue to grow, a factor that should benefit Sun and all other firms in the industry serving business markets; these conditions are expected to be maintained through the end of the decade. Businesses today are increasingly reliant upon voluminous quantities of data that only computers can generate and manage. While this is good news for Sun Microsystems, it is also for such major competitors as EMC Corporation, Hewlett-Packard, Seagate Technology, and Quantum, as well as Compaq and MicroSoft. More than this, the introduction of Intel’s ever-more-powerful microchips should increase competition as firms try to create newer products using them that serve consumers needs most efficiently. Sun’s new Java and UltraSPARC II products are expected to m

. . .
innovation, the firm has created several groundbreaking technologies; prominent among these are: JavaTM, JavaChipTM, SolarisTM and UltraTM EnterpriseTM desktop workstations and servers. As a pacesetter in Internet technology and applications, SunTM technologies have helped set the standard for the remarkable growth of this global information network. The company plans to continue this strategy in years to come. In consolidate this momentum, Sun Microsystems has introduced Java, a platform-independent programming environment; the product has achieved widespread endorsement among the developer community; it is currently licensed by leading high-tech companies including AT&T, IBM, Microsoft, Netscape, Novell and Silicon Graphics, among others. Java is widely recognized as the catalyst for a new computing paradigm, and has emerged as the de facto standard platform for network computing. Valuation of the Company Total revenues at Sun Microsystem continue to grow. Projected revenues for 1997 ($8550 Million) are nearly double revenues for 1993 ($4308.6 million). Optimum projections for 1999-2001 estimate stock value rising as high as 55, with an annual total return (ATR) of +15%; minimum projections estimate stock value at 35
. . .

Some common words found in the essay are:
Sun Microsystems, Jun30 Total, Suns Suns, Book Value/Share, Sun Microsystem, Net Worth, Growth Sun, UltraTM EnterpriseTM, Suns Unix, View California, sun microsystems, n/a n/a, n/a n/a n/a, cash dividends, s&p 500, network computing, operating system, p/e ratio, products services, earnings share, total 1993, 14853 17514 18400, 18400 20181 70948, price growth persistence, 1996 14853 17514,
Approximate Word count = 1422
Approximate Pages = 6 (250 words per page)

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