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SUN MICROSYSTEMSa

SUN MICROSYSTEMS, COMPETITION and the

Sun Microsystems share performance suffered a decline precipitated by the incursion of Microsoft’s Windows NT operating system into Sun’s Unix-based server market, traditionally a substantial source of revenue. Compaq Computer, and other firms, have recently marketed workstations similar to Sun’s. Sun’s response of lowering prices for servers and workstations was originally regarded as a sign of concession by the industry, but the firm seems to have weathered both of these relatively minor storms. Sun still possesses major share in both these markets and should continue to do so through the short-term. Business demand for computers and peripherals should continue to grow, a factor that should benefit Sun and all other firms in the industry serving business markets; these conditions are expected to be maintained through the end of the decade. Businesses today are increasingly reliant upon voluminous quantities of data that only computers can generate and manage. While this is good news for Sun Microsystems, it is also for such major competitors as EMC Corporation, Hewlett-Packard, Seagate Technology, and Quantum, as well as Compaq and MicroSoft. More than this, the introduction of Intel’s ever-more-powerful microchips should increase competition as firms try to create newer products using them that serve consumers needs most efficiently. Sun’s new Java and UltraSPARC II products are expected to make profitable inroads in appropriate markets.

As of Friday, April 4, 1997, the stock price for Sun Microsystems, Incorporated was 28 3/8, which represented a net change of +1 1/8 from the previous day’s trading. Sun Microsystems stock is traded on the NASDAQ National Market exchange.

Sun Microsystems currently has 5,900 shareholders, owning 368,064,000 shares of stock. The firm’s officers and directors own 3.6% of the stock; other major shareholders are Twentieth Centur...

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SUN MICROSYSTEMSa. (1969, December 31). In LotsofEssays.com. Retrieved 01:37, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1686380.html