Sun Microsystems

The Sun vision is: “Everyone and everything connected to the network” (About 2003). The mission statement at Sun is: “Solve complex network computing problems for governments, enterprises, and service providers” (About 2003). The company’s main strategy is to enable customers to create breakaway business strategies by using Sun network computing products, solutions and services. A key goal is creating the best networking products in the world and selling them to elite organizations. Generic strategy is differentiation and growth is the investment strategy. Another key goal is making networks serve elite clients better than competitors. Policies embrace corporate diversity and standards of business conduct that underscore Sun’s “commitment to integrity in every facet of our business and in our relationship with our stakeholders” (About 2003). Supplier diversity is also a policy at Sun that bases the selection of suppliers who leverage technology to get the job done.

The following individuals represent the Board of Directors at Sun

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rve its elite customers. Sun’s information systems are designed in a manner similar to what it offers clients, mission-critical computing systems on which they operate all elements of their businesses. Key financial data for Sun Microsoft, Inc. is shown in the table below: Year 2002 Change 2001 Change 2000 Computer Systems and Network Storage Products $8,574 (39.6)% $14,196 10.6% $12,841 Other products $519 (36.6)% $819 41.2% $580 Products net revenue $9,093 (39.4)% $15,015 11.9% $13,421 Percentage of total net revenues $72.8% (9.5)pts 82.3% (3.1)pts 85.4% Services net revenue $3,403 5.2% $3,235 40.7% $2,300 Percentage of total net revenues 27.2% 9.5pts 17.7% 3.1pts 14.6% Total net revenues $12,496 (31.5)% $18,250 16.1% $15,721 (Supplier 2003) There are some key financial ratios for Sun Microsystems, Inc. which are very good indicators of company success and performance. Return on Assets is 14%, Return on Equity is 24% and Equity as a percentage of Total Assets = 61.5% (About 2003). Sun is financially very strong considerin
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