Ted Turner

Despite these qualities, Turner took his father’s billboard business and turned it around. He was able to pay off a debt of $6 million in a period of six years. Once the debt was out of his way, Turner began diversifying the company. He purchased two radio stations in Chattanooga, Tennessee, following up these purchases with the purchase of an independent television station in Atlanta. Through his own innovative strategies, persistence, and what some consider more than a few lucky breaks, Turner’s independent station became a major force in Atlanta. Turner’s programming choices are cited by many as the reason behind the success of the station: movies, reruns, and sports.

In the 1970s Turner made two more purchases that f

. . .
this by saying that the Superstation concept is still new, that many national advertisers wanted to see larger audience shares before committing money, and that the company was not yet able to accurately document audience size as a basis for rates. Nonetheless, WTBS is Turner’s means of surviving – it had the highest Nielsen ratings in 1986, broadcasting in 93 of all cable households (Turner 45). WTBS has competition in Atlanta from the three major network affiliates, two more independents, and the public television station. There are also several other large independent stations broadcasting on a national basis. The other cable television operators like Home Box Office (HBO), Showtime, Cinemax, the Playboy Channel, etc., are also considered competition for WTBS. In mid-1985, only the all-sports cable channel ESPN has more subscribers than WTBS or CNN (Strickland, et al, 291). Overall, it was smart of Turner to purchase the Atlanta Braves baseball team. He avoided contract disputes and renegotiations over broadcast rights and TV schedules, the station could be used to promote the team locally (more gate receipts) and nationally (fans across the country). All of this would make it easier to sign better players and, therefor
. . .

Some common words found in the essay are:
Whichever Turner, Goodwill Games, ABC Turners, TBS UA, Atlanta Braves, MGM TBSs, WTBS Turners, Turner NBC, Jr Bevins, Turner Turner, television station, advertising age, independent television station, advertising age nov, net income, turner broadcasting, hawks basketball, atlanta hawks, turner maintain control, turner purchase, braves baseball team, baseball team, atlanta braves baseball, company purchased, atlanta braves,
Approximate Word count = 1560
Approximate Pages = 6 (250 words per page)

More Essays on Ted Turner