TV Program Marketing Plan

The development and creation of a Friday Night Football program to sell to a major network.

Achieving the pricing/sales goal of acquiring a $5 billion, five-year contract.

Achieving/surpassing the average 16.9 rating, 28 share of Monday Night Football programs.

Acquiring corporate sponsorship as an in-built revenue flow guarantee.

Acquiring NFL celebrities to help promote the program.

ENVIRONMENT ANALYSIS (Strengths/Weaknesses)

The trends within the Network markets all bode well for Friday Night Football being able to achieve its goals. Early in 1998, Disney/ABC purchased the rights from the NFL to keep Monday Night Football on the ABC network for the next five years at a purchase price of $9.2 billion (Cuprisin 1). Within the same deal Disney’s sister-

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w, they could be featured in the ads. The popular and already embedded “Are you ready for some football!?” slogan could be used in promoting the concept, by answering back in ads for Friday Night Football that, “You tell us you are and we intend to do something about it!”. By generating such promotional hype through the regular season and play-offs, the NFL would make the Friday Night Football concept even more appealing to potential buyers. If it could be arranged, the NFL could hire Frank Gifford, longstanding host of Monday Night Football, to air in ads with his wife Kathy Lee Gifford. The spots could feature Frank getting ready to leave the house on Fridays, and Kathy Lee giving him a dubious look and saying, “Nice try, Frank-where are you going? There’re no football games on Friday night!” Gifford’s response could be, “There are now!” McDonald’s, Pepsi, Coca-Cola, MasterCard/Visa and American Express could also be sought as sponsors of the show before approaching networks. All traditionally advertise heavily on NFL games, including others who routinely do such as automobile manufacturers and hotel chains, and their on-board status will only help insure network executives of a built-in revenue base. Since Friday Nig
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Some common words found in the essay are:
Night Football, Media Research, Season NFL, Super Bowl, night football, Broadcasting System, Goodwill Games, Bowl Starr, Football Attract, American Express, Seinfeld ER, sun 9/8, sat 9/7, night games, potential buyers, fox nfl, media research, nfl night football, super bowl, mon 9/2, -- 14, in-built revenue flow, sun 9/8 101, major league baseball, cbs 35 --,
Approximate Word count = 3393
Approximate Pages = 14 (250 words per page)

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