Verizon

Verizon Wireless is the largest wireless communications provided in the United states, with more than 27.5 million wireless voice and data customers. This coast-to-coast wireless provider was formed by the merger of Bell Atlantic Corporation and GTE Corporation and now does business under the name of Verizon Communications (NYSE: VZ), as well as Vodaphone (NYSE and LSE: VOD) ("About Us," p. 1). The firm includes the assets of Bell Atlantic Mobile, Air Touch Cellular, GTE Wireless, PrimeCo Personal Communications and Air Touch Paging.

Currently, the firm is divided into two functional areas: Wireless Data and Internet Services, and Messaging Services. The firm employs more than 38,000 individuals, covers 49 of the top 50 U.S. markets and 96 of the top 100 markets, with coverage set at about 90 percent of the nation ("About Us," p. 1). The firm has 1,300 company stores and/or kiosks, 140 switching centers, and employs Code Division Multiple Access for Digital Network Technology.

Verizon Wireless is headquartered in New York City and Bedminster, New Jersey. The firm describes itself as "one of the world's largest providers of communications services...the largest providers of wireless and wireless communications in the United States, with more than 100 million access lines and 26 million wireless customers. A Fortune 10 company....with approximately $60 billion in 1999 revenues ("About Us," p. 1)."

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$2,351 Churn rate rises +0.15 pts. 2.45% 2.30% Based on these data, it seems clear that Verizon enjoys an enviable financial position in its industry. The firm has grown significantly in short order, and stands poised to capitalize upon economies of both scale and scope. It can be identified as an "industry leader" in an industry that is itself a growth sector. Weaknesses McDonald (p. 74) stated that while Verizon's lead in the industry is undisputed, the company's move in late 2000 to cash in with a $5 billion initial public offering (IPO) was not met with the unqualified approval expected on Wall Street. The wireless industry - and technology stocks in general - has been regarded with increasing concern by investors, who fear that a similar wave of IPOs could have the potential to overwhelm investors, who also expressed fear that the FCC auction of licenses for valuable high-speed broadcasting spectrum could spur a bidding war with the potential to undermine telecommunication companies' profits. The IPO was released in a weaker environment and the stakes for Verizon are high in that the company needs the IPO revenues to continue expanding wireless operations. McDonald (p. 74) further states that Verizon

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