The Toys R Us at the local mall is a perfect example of how gender roles are typically assigned or taught to small children through the socialization process. The store is cleverly designed to promote specific products to specific genders, while many items for small children are placed on shelves where little children can easily spot and access them. For example, one entire section of shelves is fully devoted to dolls. The shelves in this section are painted pink with tiny flowers decorating them. Dolls that are meant for younger children (typically bigger ones without lots of small parts) are located on the bottom shelves. Here also are doll clothes and doll accessories that appeal to small chi
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