Southwest Airlines

Southwest Airlines Co. ("Southwest") is a major domestic airline that provides predominantly short haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas in 1967. It commenced service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities. According to Southwest's 2003 fiscal year end 10K filing with the U.S. Securities and Exchange Commission, the company employs a relatively simple fare structure, featuring low, unrestricted, unlimited, everyday coach fares, as well as even lower fares available on a restricted basis. At fiscal year-end 2003, Southwest operated 388 Boeing 737 aircraft and provided service to 59 airports in 58 cities in 30 states throughout the United States.

The airline industry is highly competitive in the areas of fares, frequent flyer benefits, routes, and service. Some carriers competing with Southwest have larger fleets and wider name recognition. Certain major airlines have established marketing or code sharing alliances with each other. Southwest has o

Related Essays

Southwest Airlines Founded in 1967 in Texas, Southwest Airlines has been known for having unconventional business practices, including female flight attendants who wore hot pants .... (1870 7 )

Report on Southwest Airlines This has certainly been achieved by Herb Kelleher at Southwest Airlines, who has some of the most motivated employees in the industry. .... (1278 5 )

Success of Southwest Airlines HERB KELLEHER AND SOUTHWEST AIRLINES Flying on Southwest Airlines is not the most comfortable way to go. .... Kelleher's personality IS Southwest Airlines. .... (981 4 )

Southwest Airlines Internal Control Southwest Airlines maintains disclosure controls and procedures intended to provide reasonable assurance that the information required to be disclosed by the .... (569 2 )

Southwest Airlines Executive Summary This has certainly been achieved by Herb Kelleher at Southwest Airlines, who has some of the most motivated employees in the industry. .... (1278 5 )

Category: Business - S