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Corporate Management at Disney

1. Based on the case study and the literature of current literature, Disney's corporate management is characterized by a low level of cohesiveness. Since March of this year, Disney's institutional investors and disillusioned former board members such as Roy Disney and Stanley Gold who own a portion of Disney's stocks have sought to oust CEO Michael D. Eisner from his leadership position. According to these stockholders, Eisner's autocratic management of the operations has led to the departure of many creative individuals from the Disney Corporation and its partners. As a result, the stock value of Disney Corporation has not increased over the last few years (Ahmad; Colvin 66; Swartz). This low level of cohesiveness can lead to the following adverse consequences: a) decrease in the public confidence in Disney stocks, thus contributing to the decline in value; b) loss of strategic direction due to the absence of clear leadership; and c) destruction of the positive image projected by the Disney Corporation.

2. According to the Oregon Mediation Center, there are five different types of conflicts: "relationship conflicts, data conflicts, interest conflicts and value conflicts." In applying these different types of conflicts to Disney, as described in the case study, it is evident that relationship conflicts, interest conflicts, structural conflicts and value conflicts are relevant to this situation:

Relationship conflicts: Since Eisner's personal characteristics (egotism and isolation) as a manager have been identified as a problem, it is evident that his controlling behavior and ineffective communication style has generated conflicts with his stockholders and partners.

Interest conflicts: The feud between Eisner and the Disney family also suggests that there is a conflict of interests between the two parties. While Eisner is primarily focused on asserting his power and authority, the Disney family as stockholders is pri...

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Corporate Management at Disney. (1969, December 31). In LotsofEssays.com. Retrieved 08:05, April 24, 2024, from https://www.lotsofessays.com/viewpaper/1686949.html