The introduction of a new micro-beer Avondale Stout is planned. The Avondale Stout Works will be a limited partnership with one general partner and 19 limited partners. Initial capitalization will be $750,000 from the investors and $300,000 in bank loans. Consumers will obtain Avondale Stout through retail outlets, as opposed to on-premises consumption of the product. First year sales of 30,000 cases are expected to generate revenues approximating $750,000. First year expenses are projected in a range from $670,000-to-$800,000. Profitability is projected to be assured in the fourth and subsequent years of operation.
Introduction .............................................. 1
Background and Description of the Business ................ 1
Organization of the Company ............................... 2
Situation Analysis ........................................ 4
Problems and Opportunities ................................ 5
Objectives ................................................ 7
Marketing Strategy ........................................ 7
Marketing Tactics ......................................... 16
Product ............................................... 16
Price ................................................. 17
Place ................................................. 18
Promotion ............................................. 19
Budget ........................................
3 
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= 4641
= 19 (250 words per page)
