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Micro-Breweries

The introduction of a new micro-beerùAvondale Stoutùis planned. The Avondale Stout Works will be a limited partnership with one general partner and 19 limited partners. Initial capitalization will be $750,000 from the investors and $300,000 in bank loans.

Consumers will obtain Avondale Stout through retail outlets, as opposed to on-premises consumption of the product. First year sales of 30,000 cases are expected to generate revenues approximating $750,000. First year expenses are projected in a range from $670,000-to-$800,000. Profitability is projected to be assured in the fourth and subsequent years of operation.

Introduction .............................................. 1

Background and Description of the Business ................ 1

Organization of the Company ............................... 2

Situation Analysis ........................................ 4

Problems and Opportunities ................................ 5

Objectives ................................................ 7

Marketing Strategy ........................................ 7

Marketing Tactics ......................................... 16

Product ............................................... 16

Price ................................................. 17

Place ................................................. 18

Promotion ............................................. 19

Budget .................................................... 19

Financial Plans ........................................... 19

Strategy Implementation and Time Schedule ................. 20

References ................................................ 21

A so-called "micro beer revolution" is in progress in the United States (Alternatives, 1995, p. 18). The products of micro-breweries comprise a segment of the overall beer market. The purpose of this research is to develop a marketing plan for the introducti...

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Micro-Breweries. (1969, December 31). In LotsofEssays.com. Retrieved 06:39, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1687022.html