SHOPPING CENTER SITE SELECTION

Site selection for either a new business or for a new outlet of an existing business is a critical factor in the development of a strategy that will optimize the probability of long-term success (Murphy & Enis, 1993, pp. 412-415). Market potential, demand, and competitive saturation must be assessed, along with such factors as site availability, adequacy, and costs (Glueck, 1992, pp. 96-97, 101-102). The site location decision must be based on an analysis of the best available data, as opposed to the desires of an entrepreneur or corporate manager.

Location decisions and patterns by firms, households, and individuals are capable of having significant impacts on regional economic growth (Fusfeld & Bates, 1991, pp. 82-102). Studies have demonstrated that a variety of factors, including infrastructure development, are capable of exerting significant impacts on location decisions (Kantor, 1987, pp. 510-511, 515-516).

Location theory, among other things, attempts to explain and predict the locational decisions of firms, and the spatial patterns of industry which are the products of the aggregate locational decisions (Levy, 1990, pp. 4-8). The initial assumption up

. . .
, p. 328). Certain types of stores are considered as primary attractions in shopping centers (p. 330). Once the determination has been made about the lead store for a shopping center, other stores will be selected on the basis of how the goods offered by these stores will complement to goods offered by the primary store. Large shopping centers tend to be less well defined than smaller shopping centers, such as strip malls (Walker, 1991, p. 50). The range of goods offered in a small shopping center tends to be highly specific to the shopping objectives of the target population segment, while a wide range of goods typically is offered by a large shopping center to serve all consumers. Population Threshold The population threshold refers to the minimum level of persons who must reside within the geographic target area for a shopping center. This minimum level varies according to the type and size of the shopping center involved. Importantly, however, population considerations for shopping center location also must address segmentation needs. Smaller, strip malls are the fastest growing type of shopping center in the 1990s (Walker, p. 48). The primary attraction of these smaller shopping centers is convenience. The target p
. . .

Some common words found in the essay are:
Population Threshold, Fusfeld Bates, Murphy Enis, shopping centers, shopping center, SELECTION Introduction, Analysis Site, strip malls, Inc Kantor, agglomeration economics, Affairs Quarterly, Inc Glueck, 350000 square, square feet, shop shopping, 350000 square feet, shop shopping centers, tend shop, References Bennett, Inc Lynch, shopping centers 350000, offered shopping center, infrastructure development, minimum level, centers 350000 square,
Approximate Word count = 2174
Approximate Pages = 9 (250 words per page)

More Essays on SHOPPING CENTER SITE SELECTION