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STRATEGIC REVIEW AND ANALYSIS OF GENERAL MOTORS

STRATEGIC REVIEW AND ANALYSIS OF GENERAL MOTORS

General Motors Corporation (GM) ranks number one on the Fortune 500, and GM is a premiere American company by any measure. In 2004, however, General Motors employs more people outside of the United States than the company employs within the United States (Hoover's Inc., 2004). The increasingly outward focus of General Motors reflects a corporate strategy based on the company's recognition of shifts in the loci of opportunities for the company from the domestic sphere to the global domain.

This paper describes and assesses the position of the company in a Strategic Review, which includes a Global Review, a Functional Review, a Strategy Review, and a Review of GM's Assumptions about the future. Following the Strategic Review, a Strategic Analysis evaluates the company's strategic position through the application of four analytical models รน SWOT (Strengths-Weakensses-Opportunities-Threats) Analysis, PEST Analysis, Porter's Five-Forces Analysis, and Boston Consulting Group (BCG) Analysis.

As noted above, GM is a truly global company. This paper begins with a focus on the global operations of the company before narrowing the focus to GM's operations related to the Chinese market. Entry into and participation in the Chinese is sought by many global companies that recognize the country's growth potential. GM is among the companies that have committed substantial resources to the Chinese market and which foresee expansion of their future operations in China (Welch, Roberts, & Edmondson, 2004).

GM remains number one in the production of automobiles and trucks on a global basis in 2004, although the company's position is not as dominant as it has been at times in the past. In 2004, GM has production facilities in many parts of the world and markets its vehicles in most parts of the world; however, the company is not the leader in all of the markets in which it participates (H...

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STRATEGIC REVIEW AND ANALYSIS OF GENERAL MOTORS. (1969, December 31). In LotsofEssays.com. Retrieved 02:25, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1687836.html