In Dave=s Way, R. David Thomas, the founder of the highly successful Wendy=s International, generously gives the secrets of his success as well as his marketing and management principles. The tone of the slim volume is presented in the Forward to the book in which Thomas states that his purpose is to share with the reader what he has learned from life and to present his advice in simple, down-to-earth language. Thomas succeeds on both accounts and overall the book is a valuable contribution to the fields of entrepreneurship and marketing.
Dave=s Way is not a research-based book but a deliberately folksy anecdotal narrative of Thomas= own life and business experiences in which he reveals the how and why of his success. While he offers many tips and directi
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