Case Study: Jot-It Inc.

This analysis details how Jot-It, Inc. is an El Monte-based manufacturer of pocket and desktop calendars and organizers that is competing in the United States with Day Runner, Time Minder, and other similar products has a distinct market niche in the Saudi Arabian market, one which involves a modification of the printed templates which are the basis of the company's extensive product line.

This report focuses on the one element of the Jot-It line that would prohibit successful entry -- the differences between the Islamic and the Julian calendars -- and shows the way that this problem can be overcome, thereby assuring good market entry. Information on a translation company which has also provided the lowest bid for the conversion work is included in the problem analysis.

Several pages of the report detail how our planned entry into the Saudi Arabian market must be strategized within the complex rules and regulations of Sharia add valuable strategic information and insight as to how such a penetration could be accomplished.

Jot-It, Inc. is an El Monte-based manufacturer of pocket and desktop calendars and organizers that is competing in the United States with Day Runner, Time Minder, and other similar products. Jot-It, Inc. is the 12th largest developer and marketer of loose-leaf paper-based organizers for the North American and European retail markets.

The Company also develops and markets a number of rel

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ent year is 2001 A.D. In Saudi Arabia, and in many other Islamic Countries, the current year is 1379 A.H. This might seem to be merely a cultural oddity, and in fact, for some businesses wishing to do business in Saudi Arabia, the practice is just to accept the fact that any given day has two historic referents. However, in a business such as Jot-It, whose primary business is selling calendars (all an organizer really is), the fact becomes crucial, so crucial that unless a solution is reached, the business cannot profitably expand to the Kingdom. Calendar Specifics The Saudi Calendar, as are all Islamic calendars, are purely lunar and consist of twelve alternating months of 30 and 29 days, with the final 29 day month extended to 30 days during leap years. Leap years follow a 30 year cycle and occur in years 1, 5, 7, 10, 13, 16, 18, 21, 24, 26, and 29, days considered to be created by Allah. Days are considered to begin at sunset rather than at dawn. The calendar begins on Friday, July 16th, 622 C.E. in our Western calendar (the day of Muhammad's flight from Mecca to Medina, two of Saudi Arabia's most important cities). A.H. used in the 1379 date above, is an abbreviation of the Arabic word "Anno Hegirae" for "Separate" o

Category: Business - C