Marketing

The key to marketing this book is to emphasize the fact that the excuses being presented in this book are done so in the spirit of asking for forgiveness, an important element of the majority of the world's religions as well as an important element of humanistic philosophy. There is also a distinctly humorous element to the book, and this can be emphasized in the marketing literature as well.

The current major marketing method is the company's website, and while this will be an important ongoing part of the company's strategy it cannot be its only element. The company will also have to market its books through the major online book-buying services, i.e. Amazon and Barnes and Noble. Selling through both services will reduce the profit made on each book by 55 percent; however, the increased volume that will result and the increased ex

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sts for those books that will be sold directly through the company's website, the fee for selling the book through Amazon and Barnes and Noble, and financial charges (i.e. fees to credit card companies for allowing customers to use credit cards when they buy online. The company will also have to pay for an 800 number for customers to use to place orders toll-free. (The cost of this service may be reduced by using internet-based toll-free phone services in the future; however, customers are not yet sufficiently familiar with such services to rely on them at the present moment.) There may also be (depending upon decisions made about distribution) warehousing costs as well as fees paid to distributors). There are also legal costs involved as the company seeks to shield itself against any possible liability claims that might arise from the unwise uses to which customers put the book's excuses. Cole (1999) argues that the actual cost of printing and binding are about one third of the total cost of getting a book into the hands of the consumer. Blanco (p. 40) argues that while this is reasonable fraction to assume for printing costs, this figure may be low for a company's first books. (That is, a company is likely to have to spend mo
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Some common words found in the essay are:
Barnes Noble, Market Analysis, Noble Selling, Cash Flow, Costs Author's, Secretaries' Week, Break-Even Analysis, York Allworth, initial investment, profit book, York Horizons, price book, company considering, marketing book, marketing strategy, barnes noble, York Perigee, amazon barnes, amazon barnes noble, complete guide book, unconventional book, secretaries' week, cost printing binding,
Approximate Word count = 1277
Approximate Pages = 5 (250 words per page)

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