Frito-Lay

Information is everything - but even though corporate officers know this they often do not pay sufficient attention to the flow of information in their organizations and the ways in which this flow of information must be tied to a well-thought-out system establishing domains of responsibility and lines of communication. The case study of Frito-Lay that we have read demonstrates the effectiveness of sophisticated use of information when it is wedded to overall sound management principles.

This case study summarizes the ways in which Michael Jordon, the former chair of Frito-Lay, responded to two important management challenges that were related to each other but also distinct. The first was that the company had found that different markets had very different

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Category: Business - F