Approximately 100 years after its founding, the Coca-Cola Company, in an effort to revive lagging sales, spun off its low margin, high service cost distribution and bottling network into a separate company, Coca-Cola Enterprises, Inc. CCE Inc, is 44 percent owned by Coca Cola Company, and devotes 90 percent of its efforts to Coke Products.
Atlanta-based CCE is the #1 soft drink bottler in the world and has the business model of blending Coca-Cola syrups and concentrates with carbonated water; pouring them into Coke's trademark bottles, cans, and fountain containers; and distributing them to Belgium, Canada, France, the Netherlands, the UK, and more than 40 states in the US. While Coca-Cola products account for over 90% of its sales, CCE also bottles and/or distributes other beverage brands, including Canada Dry, Dr. Pepper, Evian, NAYA, and Nestea.
The 1999 Annual Report for the Coca-Cola Company points out that finished beverage products bearing the Company's trademarks, have been sold in the United States since 1886, are now sold in nearly 200 countries and include the leading soft drink products in most of these countries.
The Company also markets and distributes juice and juice-drink products. The Company is one of numerous competitors in the commercial beverages market. Of the approximately 48 billion beverage servings of all types consumed worldwide every day, beverages bearing the Company's trademarks ("Company Trademark Beverages") account for more than one billion (1999 10K, 12).
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