AcuScan Inc.
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AcuScan Inc. manufactures the iScanner, a retinal scanner security product. It has become the security scanner of choice in airports around the United States. AcuScan introduced the original iScanner almost exactly ten yeas ago. The software that is the key to the iScanner was developed Kelly Thomas. Thomas remains employed by AcuScan and is its Chief Engineer of Product Software. The iScanner currently holds a 40 percent market share. In 2002, AcuScan reported revenues of more than $100 million - a new sales record for the company. These sales were accomplished in spite of a recent economic slowdown resulting in layoffs at AcuScan and a reduction in headcount of almost five hundred employees. AcuScan is under significant financial and competitive pressure. Prices for the iScanner and similar devices manufactured by its competitors are declining. Customers now view this product as a commodity item. Current projections suggest that service revenues at AcuScan will increase to approximately 70 percent of sales revenues. Unfortunately, service revenues generate lower profits than product sales due to high overhead costs. AcuScan has decided that the road to success in the present economy is to once again become a cutting edge leader in optical scanning technology. AcuScan's product development department has been looking for ways to apply the existing technology in new ways. The company's goal is to develop a new product based on proven existing technolog
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Approximate Word count = 1110
Approximate Pages = 4 (250 words per page)
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