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The Matrinic Corp.

The Matrinic Corp., a subsidiary of the Martin Company, is seeking a licensing arrangement with PGA Tours, a subsidiary of PGA of America, to market PGA Tour branded golfing merchandising in the People's Republic of China. The Matrinic Corp., as a subsidiary of the well-established Martin Company, possesses unique advantages for the marketing of licensed, branded merchandise in the People's Republic of China. These advantages include long functioning relationships with Chinese companies, a preferential status related to Chinese customs duties, financial stability, and extensive experience in retail marketing.

Since being re-introduced into China less than 20 years ago following an absence of almost 100 years, growth in participation in golfing in mainland China has been rapid. The number of participants increased almost three-fold from 1995 to 2000, and this rate of growth should continue for an extended period.

The current target market for golf-related merchandise in the PRC consists primarily of successful business people under the age of 45. As participation expands, however, people from lower income levels will enter the target market. Age group extension in the target market, however, will occur primarily through the aging of present members of the target market, as older members of the country's population have been less accepting of the social changes stemming from China's economic reforms.

The proposed licensing agreement with PGA Tours allowing the Matrinic Corp. to market PGA Tours branded merchandise in the PRC will be beneficial to PGA Tours and to the Matrinic Corp. PGA Tours will extend its market reach while increasing its licensing revenues. The Matrinic Corp. will extend its market penetration in the PRC while increasing revenues from a broadened product base.

The following sections of this document provide relevant information in support of the Matrinic Corp. proposal to license PGA Tours branded m...

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The Matrinic Corp.. (1969, December 31). In LotsofEssays.com. Retrieved 16:57, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1688493.html