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Lonely Planet Publications

Lonely Planet Publications was founded in 1972 by Tony and Maureen Wheeler in Melbourne, Australia. Their initial book which was entitled Asia on the Cheap, became their first guidebook and an instant bestseller in Australia. A second book about their travels in Southeast Asia, became another popular publication. Over time these initial publications developed into a business that authored and published travel books.

The initial business for Lonely Planet covered far distant destinations for primarily budget travelers. Over time, the scope of the business widened to cover a number of popular locales and a good-value proposition for travelers in all economic classifications. The company has a reputation for offering very solid, down-to-earth travel information, accurate maps, and solid background information about the area in which the traveler will be visiting.

In 1980, The Wheelers recruited Jim Hart, a family friend with a mixture of travel and publishing experience, into the organization as a partner. Jim joined Lonely Planet from a major publishing company located in Adelaide, South Australia. It is through Jim's experience that the company was able to move from what was a "shoestring" presence into a more permanent structure. Having Jim on board also allowed the Wheeler's more time for travel and research associated with the production of a guide to travel in India. Over time, the company was able to expand its presence from its headquarters position in Australia to one having multiple office around the world.

The company has a very solid reputation and wishes to continue its growth without sacrificing the internal culture that has been a cornerstone of its success. Furthermore the company needs to harden itself to better resist takeover attempts by larger companies and yet remain in the mainstream of the industry. The company founders/owners, Tony and Maureen Wheeler, are at a point where they are able to be...

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Lonely Planet Publications. (1969, December 31). In LotsofEssays.com. Retrieved 12:42, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1688499.html