Internet Marketing Project International Franchise Association

The IFA does not have a concise and consistent methodology for making IT decisions.

A rival and aggressive organization, the American Franchisee Association, is challenging the IFA and is much better coordinated in terms of Internet marketing.

The lack of a clear direction has led the IFA into a collaboration with Vicinity, an internet connectivity specialist, which has led to a very confusing web presence.

These three problems gave rise to a marketing strategy suggestion that involves clarifying the MIS roles in the IFA and redesigning and greatly simplifying the IFA web site.

For 33 years (from 1960 to 1993) the International Franchise Association (IFA) was considered to be the "Voice of Franchising." In 1993, a new organization, the American Franchisee Association (AFA) officially organized saying that the IFA did not represent its concerns. In less than two years, it had a roster of 30,000 member outlets and stated its belief that the IFA did not fully represent the interests of franchise owners -- particularly American franchise owners. The AFA used an aggressive mark

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C, Pizza Hut, Starbucks, Starwood Hotels, and Taco Bell). The relation with vicinity gives the IFA a whole suite of products -- Vicinity Business Finder(SM), Speech Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MapBlast!(R) Mapping Services, GeoSearch(R) and Business Directory. Now the issue is how to use them. SWOT Analysis There are general steps that must be followed when marketing any product or service. They are: Evaluating the product and identifying the customers who are the most likely to purchase it (and how they will use it). Analyze the customs, desires and buying habits (as well as the incomes)of regional and other niche markets. Discover the best marketing channels for your product. Decide on the advertising message and determine the correct media for placing that message. Almost every marketing specialist suggests that an essential tool to use throughout the marketing strategy sessions is a S.W.O.T. analysis (Strengths, Weaknesses, Opportunities, Threats). Strengths Vicinity/IFA are well financed and have good backing. Both have strong management infrastructures. The service would be a major benefit for IFA members who have not yet become Internet hip. Internet use continues on a major upswing.
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Some common words found in the essay are:
Global Positioning, Internet Internet, Kaula Landers, AggarwalCha Wilemon, SWOT Analysis, IFA Internet, Americans IFA, Franchisee Association, Association IFA, Association AFA, international franchise, internet marketing, franchise association, international franchise association, marketing strategy, web site, franchise owners, level ie level, level ie, ie level, franchisee association, american franchisee, american franchisee association, search engine placement, franchise association ifa,
Approximate Word count = 1947
Approximate Pages = 8 (250 words per page)