This Market Feasibility Study details the concept and market potential for Cyber-Teria, a business concept that is well positioned to take advantage of two major trends in America (and around the world) -- eating out, and surfing the Internet. The target population of the Cyber-Teria business model is the college student, aged 18 to 25.
Among the research supporting this concept is the fact that on a typical day in 2000, the restaurant industry will post average sales in excess of $1 billion. This is in addition to the fact that the Internet use around the world is growing exponentially.
Cyber-Teria (originally conceived as a combination food service operation/arcade) will provide two elements that the typical college student has great need for: 1) Quick, nourishing food, and 2) Quick, nourishing access to the Internet.
Cyber-Teria will offer both Internet services, internet connections, and food, in an environment that is conducive to lingering. At the conclusion of this proposal, the skills of the founding management team are explained.
Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and Cyber-Teria is well positioned to take advantage of two major trends in America (and around the world) -- eating out, and surfing the Internet. The target population of the Cyber-Teria business model is the college student, aged 18 to 25.
The prospect for increased restaurant/food service sales is projected to continue through 2000. A survey by the National Restaurant Association as presented on its web site, www.restaurant.org shows the following.
* On a typical day in 2000, the restaurant industry will post average sales in excess of $1 billion.
* Restaurant-industry sales are projected to reach $376.2 billion in 2000รน a...