CRISIS MANAGEMENT: A CRITICAL EVALUATION OF THE IMPACT OF SARS ON THE TAIWANESE HOSPITALITY INDUSTRY
The purpose of the proposed study is to examine the occupancy rates of the Taiwanese hospitality industry during the periods prior to, during, and subsequent t the outbreak of SARS that occurred in the region between November 2002 and June 2003. This information can be used by the hospitality industry in general, and the Taiwanese hospitality industry specifically, to manage future crises better and to determine the best response to such situations by examining the effects of this crisis on demand as measured by occupancy rates.
There are three primary objectives of this study. The first is to determine whether there was a significant decline in the occupancy rates in the Taiwan hospitality industry from November 2001 to June 2002, and November 2002 to May 2003. This objective will help show whether SARS--or any other factors--caused a change in the number of visitors staying in Taiwan.
The second objective is to determine whether the occupancy rates from June 2002 through November 2002 are different from the occupancy rates in June 2003 through November 2003. This objective is designed to determine whether and to what extent the occupancy rates recovered--if they dropped at all--following the lifting of the travel ban to Taiwan.
The third objective is to examine the occupancy rates during the period of the outbreak--November 2002 through June 2003--and determine if the occupancy rates are correlated with the number of reported SARS cases on a week-by-week basis. This will help the industry determine the course that this particular crisis followed and may be of use in future crises.
Jainschigg explores the problems associated with PBX and telephone security. While this research is not limited to the hospitality industry, it points out the vulnerabilities that the hospitality industry faces when approaching security...