DONALD TRUMP

Still in his forties, Donald Trump has made and lost fortunes in real estate. He has also experienced both success and failure in other areas of business endeavorùnotably casino construction and management and airline operation. In spite of setbacks experienced in the recent recession, Trump remains a formidable presence in New York City real estate, and retains a stake in the Atlantic City casino market.

This research considers some of the factors underlying the business successes (and failures) of Donald Trump. Although Trump's personal life garners as much public attention as his business activities (more at times), this research is not concerned with his personal relationships.

The Personality and Personal Characteristics of Donald Trump

Donald Trump is a person, according to himself, who likes to think big. Thinking big is a strong factor in Trump's business successes. Considering his business aims, he was bound to be considered as a major success, if even some of the aims were attained. Similarly, however, his failures are also magnified by the size of the things he attempts to do. Donald Trump also tends toward the simplistic. He stated that most "people think small, because most people are afraid of success, afraid of making decisions, afraid of winning." There are, of course, a multiplicity of reasons why different people adopt different goals, and relatively few are motivated

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hief, because for some reason, I liked to stir things up, and I liked to test people." Donald Trump appeared bent on making a statement as early as the second grade. His penchant for testing people has lasted throughout his life. Trump stated that he is "the first to admit I am very competitive and that I'll do nearly anything within legal bounds to win." Trump also stated that he bores easily, and that his attention span is short. These characteristics likely explain why he enters into so many deals and ventures. They also likely explain why some of his deals and ventures fall flatùTrump gets bored with the details of assuring their success. Donald Trump stated that he does not drink alcohol, he does not party, and he does not stay out late. As many, if not most, of his competitors engage in all of these behaviors, Trump thinks that his life style gives his an advantage over them. If he accurately described his own behavior, he may well be correct. Although this research is not concerned with Trump's personal life, it is worth mentioning that some of the publicity surrounding his personal life suggests that his personal description of his own behavior may not be entirely accurate. Donald Trump also appears to suff
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Approximate Word count = 2233
Approximate Pages = 9 (250 words per page)

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