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Case Study: Dell Computers

Introduction: According to Dell.com (online), Dell Incorporated describes itself as the world's leading computer systems company. Dell is the largest and fastest growing among all major computer systems companies worldwide, with more than 46,000 employees. Dell designs, builds and customizes products and services to satisfy a range of customer requirements. Its global strategy is to be the premiere provider of products and services, including those that customers require to build their information technology and Internet infrastructures. Dell has manufacturing facilities and sales offices throughout the Americas, as well as Europe and Asia to remain close to Dell's customers wherever they are located (Dell USA: About Dell, 2004).

Dell regularly communicates to the public in a variety of ways. For example, according to the U.S. Securities and Exchange Commission (online) pursuant to the requirements of the United States Securities and Exchange Commission, Dell Incorporated regularly reports its financial performance to investors, creditors, bond holders, insurers, banks, employees and other interested parties in the form of quarterly and annual filings with the SEC. Another important SEC filing is form 8-K. An 8-K report is required to be filed with the SEC in a timely manner whenever events that are deemed to be of interest to investors or potential investors occur at a publicly traded company such as Dell. The provisions of the Sarbanes-Oxley Act passed following the accounting fraud related scandals involving such well known U.S. corporations as Enron and WorldCOM require even more prompt notice to the SEC of significant events (The Laws That Govern the Securities Industry, 2004).

Another form of public relations communication between Dell Inc and the external public involves the use of press releases. In calendar 2004, Dell generated more than thirty press releases relating only to the company's financial condition. Ther...

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Case Study: Dell Computers. (1969, December 31). In LotsofEssays.com. Retrieved 11:10, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1688855.html