GORDON BETHUNE AND THE TURNAROUND OF CONTINENTAL AIRLINES

1. What accounts for the success that Gordon Bethune had in turning Continental around from one of the worst-performing airlines in 1994 to one of the best-performing airlines as of mid-2001? How did he do it? What 3 or 4 things provide the best explanation?

Gordon Bethune's success at Continental Airlines between 1995 and 2001 is accounted for primarily by the introduction of a vision for the company in to the corporate culture, and then translating that vision into something that the employees of the airline could believe. Once Bethune had presented a vision for the future that employees could embrace, he was then able to implement unpleasant but necessary changes related to reorganizing work and responsibilities in the operation of the company. Major changes in work patterns and organizational responsibility are tricky to attain in any organizational culture. Effecting such changes are made even more difficult in a corporate culture such as the culture of Continent

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Approximate Word count = 703
Approximate Pages = 3 (250 words per page)