1. What comptecenies has South African Breweries developed
domestically that could be leveraged internationally?
What are company's strategically most important
resources and competitive cpapcities? Does the
company have weaknesses that limit international expansion?
High levels of efficiency are necessary all elements of the value chain in the production of beer. This factor assumes greater importance for international marketers of beer. South African Breweries is not the top competitor in the beer industry in relation to this key factor.
Success in the international brewing industry also requires the development of economies of scale. South African Breweries is not the top competitor in the beer industry in relation to this key factor; however, the company's position improved with the acquisition of Miller Brewing Co.
Strong market capitalization and access to capital also is necessary to compete successfully in the international brewing industry. This factor assumes greater importance for brewers who adopt a global strategy. South African Breweries is not the top competitor in the beer industry in relation to this factor; however, the company's position improved subsequent to the acquisition of Miller Brewing Co.
Access to new markets is vital to success in the international beer industry. This factor assumes greater importance for brewers who are (or who want to become) global marketers of beer. South African Breweries is a top competitor in the beer industry in relation to this key factor.
Expertise and capacity to bringing new products to the beer market is crucial for international brewers. This factor assumes greater importance for brewers who are (or who wish to become) global marketers of beer. South African Breweries is a top competitor in the beer industry in relation to this key factor.
2. Why is the company expanding internationally? What are the benefits of internat
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