SOUTH AFRICAN BREWERIES

domestically that could be leveraged internationally?

What are company's strategically most important

resources and competitive cpapcities? Does the

company have weaknesses that limit international expansion?

High levels of efficiency are necessary all elements of the value chain in the production of beer. This factor assumes greater importance for international marketers of beer. South African Breweries is not the top competitor in the beer industry in relation to this key factor.

Success in the international brewing industry also requires the development of economies of scale. South African Breweries is not the top competitor in the beer industry in relation to this key factor; however, the company's position improved with the acquisition of Miller Brewing Co.

Strong market capitalization and access to capital also is necessary to compete successfully in the international brewing industry. This factor assumes greater importance for brewers who adopt a global strategy. South African Breweries is not the top competitor in the beer industry in relation to this factor; however, the company's position improved subsequent to the acquisition of Miller Brewing Co.

Access to new markets is vital to success in the international beer industry. This factor assumes greater importance for brewers who are (or who want to become) global marketers of beer. South African Breweries

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Approximate Word count = 886
Approximate Pages = 4 (250 words per page)

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