BUILDING COMPETITIVE ADVANTAGE

In the last several years, Kodak has adopted a growth-through-acquisition strategy at the same time that it has divested itself from products that do not fit its current core focus. There are three product lines on which the company concentrates: photographic equipment (including film and cameras), medical imaging and commercial printing. The company has acquired other companies in these fields to help it gain rapid entry to the markets, and it has also invested heavily in research and development to build its product lines. It eliminated long-term products that were no longer meeting revenue and profitability goalsùsuch as the slide projectorùand has streamlined its operations both in the United States and abroad (Arner & Tiplady 96).

The company has introduced quality practices into the organization that are designed to promote quality products and service. In 19

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Some common words found in the essay are:
POSITION Kodak, QUALITY-ENHANCING PRACTICES, PRACTICES Customer, PRACTICES Kodak, INNOVATION-ENHANCING PRACTICES, Kodak Focus, Business Week, Photo Marketing, medical imaging, Eastman Kodak, Arner Tiplady, commercial printing, medical imaging commercial, enter digital, competitive position, quality products, camera market, market share, product lines, imaging commercial, eastman kodak, imaging commercial printing,
Approximate Word count = 682
Approximate Pages = 3 (250 words per page)

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