The 1978 World Cup Match

The game, in its organized form, originated in Great Britain's private school system during the 19th century. The game itself however, has been played in the United States for over 200 years having been brought from England by the early colonial settlers. Once the game became codified, it spread rapidly in popularity in all parts of the world except in North America (Yannis 39).

Officially soccer arrived in the United States on Father's Day (June 19) in 1977. On that day, the New York Cosmos, a team that had once played an exhibition ball game in front of 98 fans, attracted for this event a crowd of over 62,000 people. During that year, this type of turnout would be repeated.

Professional soccer has succeeded in the United States because it appeals to a new generation. It has an innovative marketing plan that places emphasis on the family. It has been guided by a commission and management structure which has learned from the mistakes made by other sports and other soccer unions. But, the sport has also benefitted from havi

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d what became a very distinct slogan," .... Soccer is a kick in the grass...." (Yannis 61). The marketing formula used by the Rowdies was tried to some degree of success in other cities. However the main marketing emphasis has been to please the fans and attract those people as yet uninitiated to the sport. This has usually meant playing in comfortable stadiums and keeping ticket prices low--factors which seem to have been forgotten by professional baseball and football teams in the United States. Indoor Soccer Collegiate, interscholastic and even youth tournaments have begun to be played indoors in North America. This is not a new occurrence however in Europe and in South America where an indoor variety of the sport has flourished for many years. Injuries are more common, however, in the indoor version because referees allow more body contact and because players often wind up sandwiched between the arena's barrier boards and other players. Amateur and Youth Soccer Soccer is now accepted and played by Americans of all age groups ranging from children to 40-year old professionals. Perhaps the major driving force behind amateur soccer's new look has been the success enjoyed by the professional teams. Soccer's growing s
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Some common words found in the essay are:
Los Angeles, Bay Rowdies, Soccer Soccer, World Cup, Pete Rose, San Francisco, Soar Tyler, York Cosmos, ESPN Sponsors, Dallas Seattle, world cup, professional teams, los angeles, collegiate professional teams, dennis byrd, june 1992, media influence, future media, san francisco, north america, world game, future media influence,
Approximate Word count = 1661
Approximate Pages = 7 (250 words per page)