Amazon.Com

Amazon.com was founded in 1994 and has enjoyed a solid history of growth both in terms of its revenue position as well as in the size of its product offering (Chakrabarati & Scholnick, 4-5). Recognized as being one of the very first of the successful entrants into the world of eBusiness, Amazon became one of the most visible as well as successful of the "dot-com" companies. In addition, as a result of this success, by the end of the last decade of the twentieth century, it had become the world's largest on-line bookseller with in excess of three (3) million titles, fifteen (15) times larger than any of the conventional bookstores. At this time, Amazon also had revenues that were in excess of that of its closest competitor, Barnes & Noble.com (Chakrabarati & Scholnick, 5). It had also amassed such a debt level that it was estimated its net loss in 1999 would be in the range of $350 million (Quittner, 2).

While the company has become generally regarded as a retailer of books and associated products, in reality, it markets much more. CEO, Jeff Bezos, is working to assemble nothing less than the largest selection of goods on the planet for people to buy via his Web site (Quittner, 2). As such, Amazon has transcended from a niche-oriented marketer to more of an "e-mall." By doing so, it has encountered the competitive pressure of companies like eBay and others. Amazon has now begun to add categories as fast as possible with such newer entries as video games,

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e most part, already been completed, what remained was to have someone put the information into a medium that would permit access by a larger population hence exploitation of the data by consumers empowered to access and take advantage of the Internet. Bezos' analysis of the risks associated with this type of start up indicated that there was typically a one (1) in ten (10) chance of being successful. He gave himself a thirty (30) percent chance (Quittner, 4) and cautioned his investors that it was highly likely that they would lose their money. The next step in the process was to hire and/or be near to the types of technical talent that he would need to make his vision happen. For this reason, he decided to base his operation in Seattle, Washington. By mid-1995, he had accumulated approximately 300 beta testers (friends and family members) and opened his Web site to the world, largely by having his "beta testers" simply "spread the word." During the first thirty days of operation Amazon sold books in all fifty states and forty-five other countries. Clearly Amazon was on to something that was larger than they had hoped (Quittner, 4). Competition In May 1996, Amazon became the subject of a front-page article in The Wal

Category: Business - A