Business Mistakes

This statement applies to the professional situation described in this paper. The company in question is Insurance Marketing and Management Services, a marketing services company which this author worked part-time for in the summer of 1999. The company is a large investment information service that specializes in providing marketing aid and information to independent insurance agents around the nation.

The business model for the company was this. A sales department (12 people) contacted independent insurance agents around the country using direct mail and telemarketing. The sales personnel described the benefits of the service which included monthly newsletters imprinted with the agent's name and address which he or she could then mail out to their clients. This was a popular service, and agents liked it because it made them sound informed and provided a good marketing device. The cost for the service was based on the number of customers the agent had. Membership costs ranged from $300 per month (for up to 200 newsletters) to $4,000 per month (for up to 1,000 newsletters.)

The job of this author was to make cold calls by telephone to insurance agents throughout the country. During the first seve

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Some common words found in the essay are:
E-mail Adopting, Management Services, E-mail Insurance, E-Mail War, Management Contemporary, ASSIGNMENT Introduction, Computer Inc, Peak MH, insurance agents, total quality, Management Review, total quality management, direct mail, marketing section, 44 employees, independent insurance, quality management, author's supervisor, independent insurance agents, clients e-mail,
Approximate Word count = 1043
Approximate Pages = 4 (250 words per page)

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