EXCITE@HOME: STRATEGIC ANALYSIS

The presentation of the strategic analysis follows in four major sections. These sections are as follows: (I) Background Analysis; (II) Mission Statement; (III) Situation Analysis; and (IV) Summary of Issues and Opportunities.

The background analysis covers three topics. These topics are (1) type of business, (2) description of the company, and (3) an industry overview.

Excite@Home provides (1) broadband Internet access to more than 3.6 million residential customers through the company's @Home division and to more than 12,000 business customers through the company's @Work division, and (2) World Wide Web content through the company's Excite Network portal. Excite@Home offers high-speed Internet access via both cable modem and DSL (digital subscriber line) technology (Hoover's Online,

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omers; however, it will likely no longer have control over the network over which the delivery of Internet access occurs. Suggested Modified Mission Statement The company's creditors challenged sale of the company's network to AT&T. Thus, not only is the ownership status of the company's network uncertain, it does not have the $307 million that AT&T offered for the network. The company should modify its mission statement to emphasize the provision of diverse and high-quality World Wide Web content through the Excite Portal network. A suggested modified mission statement for the company is as follows: The company's mission is to provide easy access to all users of the World Wide Web to high quality and diverse content through a single portal. Revenues generated through both subscriptions and advertising will provide benefits for investors. Justification for the Modified Mission Statement The suggested modified mission statement reflects the company's present position better than the existing mission statement. The dire financial situation confronting the company in November 2001, however, may eventually cause even this modified mission to become obsolete. III. Situation Analysis The situation analysis of the company exa
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Some common words found in the essay are:
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Approximate Word count = 2322
Approximate Pages = 9 (250 words per page)