International Markets for Krisy Kreme Donuts

The first question to be answered is the viability of Krispy Kreme Donuts Inc. In view of the problem that lead to this question the attractiveness of a Krispy Kreme franchise is questionable. This is far outside the scope of this paper, and the balance of the paper will be based on the assumption that someone qualified under the company's standard for franchises would be interested in opening Krispy Kreme stores in a new market, or that the company would open the stores.

Based on the material that is included following the references section, this is far from a certainty. The Securities and Exchange Commission (SEC) is investigating the company for accounting and reporting violations. The last published sales figures shows sharp drops in sales per store and an operating loss for the period. There have been no quarterly financial results published in 2005, and the SEC form 10-K (annual report) for the fiscal year ending 31 January 2005 and the subsequent 8-Qs (quarterly reports) have not been filed. There are numerous questions concerning the historic accounting and actions of the company as outlined in an 8-K report filed August 2005.

This document concluded with the following statement,

"àHowever, all officers and employees we believe had any substantial involvement in or responsibility for these errors have left the Company, and the process of correcting the Company's financial statements is under

. . .
0,656,178 (July 2005 est.) 82,431,390 (July 2005 est.) Age Structure 0-14 years: 18.4% 15-64 years: 65.2% 65 years and over: 16.4% 0-14 years: 14.4% 15-64 years: 66.7% 65 years and over: 18.9% Median Age 38.85 years 42.16 years Population Growth 0.37% 0% GDP per Capita $28,700 (2004 est.) $28,700 (2004 est.) Research for this paper indicates that doughnuts are an unknown product in both market and did not reveal a single doughnut shop in either market. Both are markets were cafes and coffee/tea shops are very popular and well frequented. (CIA Factbook) Cultural considerations In Germany, several hard pastries that are both tasty and popular, and normally sold with coffee. In France, the normal pastry with coffee is croissant. In both countries, the coffee is much stronger than American style coffee. There is also a problem with strong anti-American feeling in both countries, but things American continue to be stylish in both markets in spite of the bias.1 There are strong EU controls concerning both genetically modified foods and foods produced using "artificial" fertilizers. In addition, particularly in France, there is a much greater public concern involving subjects li
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Approximate Word count = 1424
Approximate Pages = 6 (250 words per page)