American and European Business
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A number of differences can be observed in the American and European approaches to business and social interactions. Generally, as Hill and Dulek (1993) have pointed out, American businesspeople have tended to assume that there are few differences between American and European business etiquette and social structures. However, though Americans and Europeans are metaphorically and culturally near relatives, Americans must adjust and adapt their behavior to subtle differences if they hope to attain success in the European business environment.Where Americans tend to be somewhat casual in their business and social interactions, Europeans tend to be more formal and more focused on etiquette, hierarchy, and protocol (Hill & Dulek, 1993). Rouzies and Macquin (2003) distinguished between American and European social structure by noting that Americans tend to be less generally respectful of class or status differences than most Europeans. Consequ
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Approximate Word count = 665
Approximate Pages = 3 (250 words per page)
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