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Competitiveness

The purpose of this research is to examine the issue of competitiveness as a strategy of market strength and business development. The plan of the research will be to set forth the basis on which competition awareness and strategy are appropriately considered an enterprise focus and then to discuss competition with reference to Google, an Internet search-engine company that has a record of competitive success.

The competition factor in the information-technology (IT) industry, in particular Internet-based companies, has a relatively brief history. From the standpoint of industry trends, the 1990s have passed into the realm of myth as a period when multiple telecommunications and Internet-based companies entered the marketplace solely or chiefly on account of the reach of technology in the "information age." The big picture of the industry in the 1990s was that emerging computer technologies were meant to facilitate and enable rather than hinder information handling on one hand and have readily available, market-specific, practical utility on the other. As more and more firms adopted high technology as part of their management platform, there was a growing need for and a growing need to plan for capacity, or the ability of a given system to absorb technology-driven innovation and management. Writing in 1997, Ruber (p. 5 53) cites Dataquest to the effect that demand for storage capacity is increasing by 30 percent a year. Implicit in such analyses is that the opportunities for high-tech market entry were strong, at least for technically savvy, well capitalized enterprises.

The capital turned out to be relatively easy to come by in the 1990s, when venture capitalists in search of investment opportunities embraced multiple dot-com ideas and business models. Indeed, 2000 turned out to be the peak year for venture-capital investment in dot-coms: $104.7 billion (Liedtke, 2006). Such figures indicate that IT-based firms experienced relat...

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Competitiveness. (1969, December 31). In LotsofEssays.com. Retrieved 07:40, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1689227.html