GM'S CADILLAC AND THE LUXURY MARKET
This research provides selected information about General Motor's Cadillac line of automobiles, the luxury automobile market in the United States, and selected additional information related to the automobile industry in this country. This additional information includes automobile leasing, automobile rentals, automobile manufacturer market shares, division market shares within General Motors, Ford Motor Company light vehicle sales, Japanese automobile production in the United States, government regulation of the automobile industry in the United States, and Cadillac Division promotional strategies.
Cadillac and The Luxury Automobile Market
The initial information presented in this discussion of the luxury automobile market described the competing products. The automobiles competing in this market are reviewed in alphabetical order, and are as follows:
1. The Acura Legend is a mid-sized luxury automobile. The prices for the various models (L, LS, and GS) of the Legend range from $33,800 to $41,500 (Profiles, 1994, p. 222).
2. The Cadillac Concours/De Ville is a large-sized luxury automobile. The price range for the Concours/De Ville is $32,990 to $37,990 (Profiles, 1994, p. 224).
3. The Cadillac El Dorado is a mid-sized luxury automobile. The price range for the El Dorado is $37,690 to $40,990 (Profiles, 1994, p. 224).
4. The Cadillac Fleetwood is a large-sized luxury automobile. The price range for the Fleetwood models (base model and Brougham trim) is $33,990 to $36,240 (Profiles, 1994, p. 225).
5. The Cadillac Seville is a large-sized luxury automobile. The price range for the models of the Seville (SLS and STS) is $41,430 to $45,330 (Profiles, 1994, p. 225).
6. The Infinity J30 is a mid-sized luxury automobile. The price range for the models of the J30 (J30 and J30T) is $36,950 to $39,250 (Profiles, 1994, p. 233).